HVAC technician opening the side door of a branded service van on a residential street
JavaLogix logo

HVAC Lead Generation

Keep Your Trucks Booked With Leads That Turn Into Jobs

JavaLogix helps HVAC contractors fill their schedule with booked installs, repairs, and maintenance calls — using marketing built around how your business actually runs, not a generic playbook.

$0
cost per lead
down from $142
+0%
more leads a month
22 → 63
0%
calls answered
up from ~65%

Real numbers from HVAC client accounts — the details are in the case studies below.

Why contractors trust us

  • ★Exclusive service areas — your leads are never shared with the shop down the street
  • ★Years of home-services experience — we know how contractors win and keep customers
  • ★Month-to-month engagements — walk away with 30 days' notice
  • ★You own your website, ad accounts, and lead data — always

Let's Talk About Growing Your HVAC Business

Tell us about your shop and where you want to grow. We'll come prepared with specific ideas for your market — not a generic pitch.

Preston Martelly, founder of JavaLogix
Preston Martelly · Founder, JavaLogix
You'll get a quick call from John, our AI assistant, then talk with Preston personally.

Submit and John, our AI assistant, will give you a quick call — usually within minutes during business hours — so Preston comes to your call prepared. No pressure, no obligation.

How it works

From a 9 pm Google search to a booked job

Every lead follows the same path. We build and watch every step of it, so nothing leaks out between the search and the schedule.

|1 · 9:04 PM · SEARCH2 · ANSWEREDTHIS WEEK3 · BOOKEDHVAC4 · ON THE WAY · ATTRIBUTED
  1. 1

    A homeowner searches

    “AC repair near me” at 9 pm on a Tuesday. Your ad and your Google Business Profile are what they see first — in every town you service, not just your own.

  2. 2

    The phone rings, and someone answers

    Calls route to your team during the day and to an AI receptionist after hours and on overflow, so a busy August afternoon never sends a lead to voicemail.

  3. 3

    The job lands on the calendar

    Quotes that don't book get followed up automatically by text and email until they do. Every open lead sits in one CRM you can actually see.

  4. 4

    The truck rolls, and you know why

    Call tracking ties the booked job back to the exact ad, keyword or listing that produced it, so next month's budget goes where the jobs came from.

What You Get

What Actually Changes In Your Business

We talk about outcomes in HVAC terms — booked jobs, full trucks, shoulder-season calls — not marketing jargon. Here's what you get, and how we make it happen.

Phones That Actually Ring

Your phone ringing with homeowners who are ready to book — installs, repairs, and maintenance, not tire kickers hunting for the cheapest quote.

We run Google Search Ads, Local Services Ads, and Meta campaigns targeted at high-intent HVAC keywords in your exact service area, with negative keyword lists tuned to filter out $89-tune-up shoppers.

Found Three Towns Over

You show up first when a homeowner three towns over Googles 'AC repair near me' at 9pm — not just when someone searches from your own office.

Local SEO and Google Business Profile optimization across every neighborhood you service, with grid-based rank tracking so you can see exactly where you're visible and where you're losing jobs.

Full Trucks Year-Round

Steady service and maintenance bookings in spring and fall — not just the August chaos followed by an October crash. Shoulder season stops being a cash flow nightmare.

Seasonal ad campaigns, maintenance-agreement promotions, and email follow-up sequences to your existing customer list that fire before demand drops.

No Leads Slip Through

No opportunity slips through the cracks — missed calls get followed up, form fills get answered fast, and every lead ends up in one place you can actually see.

CRM setup and automation pipelines, email and text follow-up sequences, AI voice receptionist for after-hours and overflow calls, and a 24/7 chatbot on your website.

Know Where Every Job Came From

A clear answer to 'where did this job come from?' — every booked install tied back to the exact ad, keyword, or listing that produced it.

Call tracking on every phone line, form attribution on every page, and a monthly plain-English report showing cost per lead and cost per booked job — not impressions and clicks.

A Website That Books Jobs

A site that actually turns visitors into booked jobs — fast, mobile-first, and built so homeowners can call or schedule in under 10 seconds.

Managed WordPress site with conversion-focused layouts, review widgets, trust signals, and a live chat / booking flow that's tested and tuned every month.

050100JFMAMJJASONDBOOKED JOBS / MONTH · INDEXED (AUGUST = 100)With year-round campaignsTypical HVAC year

Illustrative shape of an HVAC year, not a single client's numbers.

Shoulder season

Full trucks in April and October, not just July

Most HVAC marketing chases the summer spike and goes quiet the moment demand drops. We plan the year the other way around.

  • Maintenance-agreement campaigns launch before the spring and fall dips, not during them
  • Email and text sequences to your existing customers fire on a seasonal calendar
  • Ad budgets shift toward repair and tune-up searches when install demand cools
Plan my year

Testimonials

What Our Clients Are Saying

Lloyd and his partner in front of the Lloyd HVAC Services truck
“
“Working with Preston has been one of the best decisions we've made. He walked us through exactly what we needed to ensure a strong return on our investment. Extremely transparent, consistent communication, and always follows up to confirm that what he's implemented is delivering results. I truly believe Preston is the best at what he does.”
Lloyd, owner of Lloyd HVAC Services
Lloyd
Owner, Lloyd HVAC Services Inc.
Tony Waithe in a furnace room in an AW Mechanical Systems shirt
“
“We have been using Javalogix for all our media, website development, and all our SEO and ads with Facebook, Google, and Instagram for years now, and these guys know their stuff. Aana is great and is doing our ads on Instagram/Facebook; she is very creative and pays attention to detail. Thanks, guys; you guys ROCK!!!”
Tony Waithe
Tony Waithe
Owner
Fabian Atkins beside a newly installed Goodman furnace
“
“Thank you Preston and his team at Java Logix for doing such amazing marketing strategies for Hvac company they tirelessly to provide us with the best business solutions. In addition Preston is currently on a project for our sister company which be launching really soon. Strongly appreciate your help with overcoming our challenges in the digital marketing space. Highly recommend Preston over at Java Logix number one place for your every day marketing and branding needs. Thank you Preston.”
Fabian Atkins
Fabian Atkins
Owner, Newtown Energy
“
“Preston and the team are an absolute pleasure to work with. They're intelligent, trustworthy, and a breath of fresh air in this industry. I can't recommend them highly enough. Thank you for everything!”
Jora Kuner
Jora Kuner
Client
“
“Communication with Preston and his team was clear and transparent from day one, which made the whole process smooth and stress-free. They took the time to walk us through each step. JavaLogix went above and beyond to design our website and set up our social media presence. I can confidently recommend them without any reservations.”
Samuel Ileka-Priouzeau
Samuel Ileka-Priouzeau
Client
“
“Preston and his team did a fantastic job with our website. I've worked with Preston many times over the years and I can consistently count on a great product.”
Chelsea Alphonso
Chelsea Alphonso
Local Guide

Real Results

Real HVAC Contractors. Real Results.

Anonymized snapshots of what happens when the marketing, the follow-up, and the phone coverage actually work together — instead of ad spend going in one end and silence coming out the other.

Google Ads + Automation Stack

Residential HVAC Contractor

Mississauga, ON

Spending $3k a month on Google Ads with no idea which calls came from ads, a $142 cost per lead, and 30%+ of peak-hour calls going to voicemail.

Results

+185%
lead volume (22/mo to 63/mo)
$38
cost per lead (down from $142)
−73%
CPL reduction
96%
call answer rate (up from ~65%)
What we did

The challenge

Spending $3k/month on Google Ads but couldn't tell which calls came from ads vs. referrals. Cost per lead was sitting at $142, and the front desk was missing 30%+ of incoming calls during peak hours — technicians were too busy to answer, and overflow just went to voicemail. Revenue had flatlined for two consecutive summers despite increasing ad spend year over year.

What we did

  • Rebuilt the Google Ads account around high-intent residential HVAC searches in their exact service radius
  • Deployed call tracking on every phone line so every booked job tied back to the ad or keyword that produced it
  • Stood up an AI voice receptionist to capture after-hours and overflow calls during peak days
  • CRM with automated follow-up sequences for quote requests that hadn't converted within 48 hours
SEO + Shoulder Season Campaigns

Residential HVAC Contractor

Barrie, ON

Summer was chaos, then October to March the phone went quiet and two techs sat idle. The only lead sources were word of mouth and one HomeAdvisor listing.

Results

+340%
organic traffic growth (6 months)
45
leads/month from organic (up from ~8)
+62%
year-over-year revenue
+2
techs hired to handle new volume
What we did

The challenge

Completely dependent on word of mouth and one HomeAdvisor listing. Summer was chaos — more calls than trucks — but October through March the phone went quiet and two techs sat idle. No real web presence beyond a basic Google Business Profile with 14 reviews from 2021.

What we did

  • Built a conversion-focused website with service-specific landing pages for installs, repairs, and maintenance
  • Local SEO campaign targeting 12 surrounding townships they were invisible in
  • Maintenance-agreement campaigns timed to hit before shoulder season dips
  • Google Ads for emergency and same-day repair searches year-round
Currently Deploying · Multi-Territory

Multi-Location HVAC Operation

Ottawa Valley, ON

A two-location operation expanding into a third territory with no digital presence there, while holding lead volume in its two established markets.

Active engagement — new territory generating leads within first 30 days, scaling in progress.

What we're deploying

The challenge

A two-location HVAC operation expanding into a third service area with no existing digital presence in the new territory — needing to generate install and maintenance leads from scratch while maintaining volume in the two established markets.

What we're deploying

  • Territory-specific Google Ads campaigns with geo-fenced targeting per service area
  • Separate GBP optimization and local SEO for each location
  • CRM with automated lead routing so inquiries go to the right dispatch based on postal code
  • Cross-territory retargeting for maintenance agreement upsells to existing customer lists

FAQ

Frequently Asked Questions

Which tier is right for my shop?
If you're doing $10k–$20k/mo and just need a professional foundation, start with Steady Pipeline. Most growing HVAC businesses land on Full Schedule — it's where paid ads, automation, and follow-up kick in and you start seeing real booked-job volume. Market Leader is for established shops that want to own their metro and get out of the day-to-day. Not sure? Get in touch and we'll tell you straight up which one fits — even if it's the smallest one.
Can I switch tiers or cancel later?
Yes. Everything is month-to-month. You can upgrade, downgrade, or cancel with 30 days' notice — no penalties, no clawbacks. We'd rather earn your business every month than trap you in a 12-month contract like the big agencies do.
What does the Full Schedule tier actually produce?
In most HVAC markets, Full Schedule clients see their first booked jobs from paid ads within 7–14 days, and 20–50 exclusive leads per month by day 60–90 once campaigns are optimized.* Exact numbers depend on your service area, average ticket, and ad spend — we'll give you realistic projections for your market before you sign anything. *Results may vary depending on market, service area, average ticket, and ad spend.
Why is there a minimum ad spend on top of the fee?
The tier price covers our work — campaign management, creative, optimization, reporting. The ad spend is what actually goes to Google and Meta to show your ads to homeowners. We keep these separate so you can see exactly where every dollar is going, and so you own the ad accounts directly. No markup, no hidden fees.
Will my leads be shared with other HVAC companies?
Never. We only work with one HVAC contractor per service area, so every lead goes directly and exclusively to you. No HomeAdvisor-style auctions, no racing three competitors to the phone.
Who owns the website, ad accounts, and data?
You do. Always. Your website, your Google Ads account, your Meta Business account, your CRM, your lead data — it's all in your name. If you ever leave, you walk away with everything we built. We've heard too many horror stories about agencies holding sites hostage to do business any other way.
What happens when I get in touch?
We'll hop on a short call to understand your shop, your market, and where you want to grow. If it looks like a fit, we'll walk you through the exact plan we'd run for your business and the tier that fits. If it's not a fit, we'll tell you that too — no pressure, no hard sell.

Ready?

Ready To Talk About Your Next Phase Of Growth?

Tell us about your shop and your market. We'll come to the call with specific ideas for your business — not a generic pitch deck.

Get In Touch