Residential HVAC Contractor
Mississauga, ON
Challenge
Spending $3k/month on Google Ads but couldn't tell which calls came from ads vs. referrals. Cost per lead was sitting at $142, and the front desk was missing 30%+ of incoming calls during peak hours — technicians were too busy to answer, and overflow just went to voicemail. Revenue had flatlined for two consecutive summers despite increasing ad spend year over year.
What We Did
- Rebuilt the Google Ads account around high-intent residential HVAC searches in their exact service radius
- Deployed call tracking on every phone line so every booked job tied back to the ad or keyword that produced it
- Stood up an AI voice receptionist to capture after-hours and overflow calls during peak days
- CRM with automated follow-up sequences for quote requests that hadn't converted within 48 hours
Results
